Introducing: New Era Reserve
A refined approach to classic silhouettes, crafted with premium materials and masterful designs.
New Era Reserve introduces the 59FIFTY® Soft Buckram, a new fitted silhouette inspired by mid-century New Era baseball caps.
The range is supported by more premium unstructured fits, the Washed 9TWENTY® A-Frame and the Wool 9TWENTY®.
Available online and at select premium partners only.
NFL HISTORIC & NFL CHAMPS
Gear up for the NFL Playoffs with Super Bowl and Historic Logo inspired headwear. Rep your team in style with fan favourite 9SEVENTY and A-Frame Stretch Fits.
NEW IN: SUMMER SEASONALS
New from the Local Design Program. Acid Washed Denim and Two-Tone Pastels in the iconic 9FORTY A-Frame® Snapback. Guaranteed to stand out in the warm summer days ahead.
2026 AFL On-Field Collection
Get one step closer to the oval with the latest AFL On-Field Collection.
Show your true colours with official On-Field headwear from New Era.
New Era x Liverpool FC
New Era proudly joins forces with Liverpool FC.
Rooted in legacy, pride and passion, this inaugural collection celebrates the spirit of the club and its loyal supporters.
