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New Era is the official cap of the world’s biggest sporting leagues including MLB, NBA and NFL. In Australia, we're the official headwear partner of the AFL, AFLW, NRL and The Australian Open. Our premium headwear and apparel is worn by athletes and creatives alike, cementing our status as a global fashion staple.
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New Era © 2026
A refined approach to classic silhouettes, crafted with premium materials and masterful designs.
New Era Reserve introduces the 59FIFTY® Soft Buckram, a new fitted silhouette inspired by mid-century New Era baseball caps.
The range is supported by more premium unstructured fits, the Washed 9TWENTY® A-Frame and the Wool 9TWENTY®. Available online and at select premium partners only.
