Introducing : new era reserve
A refined approach to classic silhouettes, shaped by premium materials and thoughtful design.
New Era® Reserve offering introduces the 59FIFTY® Soft Buckram, a new fitted silhouette inspired by mid-century New Era baseball caps. It features a softer structure while retaining the original 59FIFTY® crown proportions.
The range is supported by more premium unstructured fits, including the Washed 9TWENTY® A-Frame and the Wool 9TWENTY®.
Only available at neweracap.com and select retailers.
NFL HISTORIC & NFL CHAMPS
Gear up for the NFL Playoffs with Super Bowl and Historic Logo inspired headwear. Rep your team in style with fan favourite 9SEVENTY and A-Frame Stretch Fits.
2026 AFL On-Field Collection
Get one step closer to the oval with the latest AFL On-Field Collection.
Show your true colours with official On-Field headwear from New Era.
New Era x Liverpool FC
New Era proudly joins forces with Liverpool FC.
Rooted in legacy, pride and passion, this inaugural collection celebrates the spirit of the club and its loyal supporters.
NEW IN : SUMMER SEASONALS
New from the Local Design Program, Acid Washed Denim and Two-Tone Pastels in the iconic 9FORTY A-Frame® Snapback, guaranteed to stand out in the warm summer months ahead.
Shop these, and more from the Local Design Program, now.
2026 NRL On-Field Collection
Wear what the pros wear. Featuring QuillTech performance fabric to keep you cool and protected. Authentic On-Field gear built for the heat of the 2026 season.
